Boost Your Identity
When VIMA engaged us, they were launching a high-performance sportswear line and needed an identity that could stand up to the demands of athletes while feeling unmistakably modern. We distilled their core promise—“push beyond limits”—into a bold, all-caps logotype balanced on a wing-inspired chevron. The sharp angles in the “V” and “A” convey forward motion and precision, while the under-lock graphic evokes both stability and uplift. Together, these elements form a flexible system that works seamlessly on apparel, hangtags, digital banners and storefront signage.
- Digital Marketing
- Brand Awareness
- Enhanced online visibility
Results
Visibility
Impact
Versatility
Client
VIMA
Date
May 2025
Professional Branding That Connects and Converts
In preparation for launch, we rolled out the new identity across mock-ups for the maiden capsule collection—product tags, e-commerce templates, packaging prototypes and social-media banners. Early feedback from athlete focus groups praised the mark’s bold simplicity and the chevron’s sense of forward drive, and our soft-launch landing page garnered hundreds of sign-ups to the waiting list. With a complete toolkit in hand—logo variants, color palette, pattern library and brand guidelines—VIMA now stands ready to burst onto the market with a cohesive, performance-driven presence.
Client
VIMA
Date
May 2025
Role
Brand Specialist
Project Type
Logo & Brand Design