Boost Your Identity
When Step Up & Go came to us, their challenge was to translate a promise of “step up to comfort, go in confidence” into a visual system that felt both warm and aspirational. We began by distilling the brand’s core values—support, ease and self-assurance—into a simple, circular mark. The soft green arc cradles a stylized foot in a gentle peach, while a bespoke combination of playful script and clean sans-serif type captures both personality and professionalism. Together, the elements form a cohesive toolkit that works across everything from digital media to social campaigns.
- Digital Marketing
- Brand Awareness
- Enhanced online visibility
Results
Differentiation
Impact
Confidence
Client
Step Up & Go
Date
May 2025
Professional Branding That Connects and Converts
Since rolling out the new identity on her mobile foot clinic van and patient materials, the sole practitioner has seen a 35% increase in new bookings and a 50% uplift in referrals. At local health fairs and community centers, the refreshed graphics draw curious looks and spark conversations, while patients regularly praise the cohesive look—from the branded signage on the van door to the matching clinic forms—for making each visit feel both professional and personal. This unified visual system has elevated the perception of quality care, helping the clinician build trust quickly and giving every client the confidence to take their next step.
Client
Step Up & Go
Date
May 2025
Role
Brand Specialist
Project Type
Logo & Brand Design