Boost Your Brand
After partnering with this leading Liverpool gym for their 2020 rebrand, they asked us to help launch two complementary food-service experiences right on-site. First, we crafted Café L9, a warm yet energetic identity that fuses a coffee-bean icon with subtle barbell elements—perfectly balancing the café vibe with the gym’s fitness DNA. Then we developed Saints & Sinners, a bold, dual-themed meal-prep concept that plays on virtuous “clean-eating” and cheeky indulgence. Both systems were backed by a full suite of print touchpoints—loyalty cards, menu boards, packaging, in-gym signage and staff uniforms—ensuring a seamless visual journey from workout to refuel.
- Digital Marketing
- Brand Awareness
- Enhanced online visibility
Results
Professional Branding
Impact
Engagement
Client
Café L9
Date
May 2025
Professional Branding That Connects and Converts
Since launch, the new café and meal-prep services have become high-traffic hotspots within the gym. Café L9 quickly saw a 40% rise in daily orders, while the Saints & Sinners meal plans sold out within weeks of opening. Members love the clarity of the menu design and the playful “good vs. naughty” packaging, and front-desk staff report longer dwell times as guests browse the branded menus and POS. By fusing two distinct offerings under one unified system, we helped the gym deepen member loyalty, drive ancillary revenue and amplify its position as a true lifestyle destination.
Client
Café L9
Date
May 2025
Role
Brand Specialist
Project Type
Logo & Brand Design